Project Brief: Canada Post upgrades its computerized point -of-sale only to discover incompatibility problems with its counters. The old counter space did not fit the new equipment, nor did the boxy look of the counters align with Canada Post's new brand outlook, doubling the need for new design strategy and execution.
In 1998, Canada Post Corporation (CPC) had updated its new retail “Point-of-Sale” system and introduced additional product offerings. This meant retail counter and display furniture being used in retail post offices was no longer meeting current needs. Improved retail signage was also necessary to help communicate the expanded product offerings. In order to resolve these issues, new custom interior furniture for CPC retail offices was required.
After analyzing industry construction methods, costs, hardware, ergonomics, end-use, product life cycle and prototyping various new designs, new specifications were provided. To further solidify senior management buy-in that these decisions were sound investments, a detailed cost analysis was provided to ensure the product met strict cost/benefit standards. This analysis was important for retail furniture that was to be replicated and installed in thousands of stores!
The new design and construction standards resulted in furniture 30% less expensive to manufacture and install, plus lasted 35% longer. Importantly, the aesthetics of the new furniture enhanced the new corporate branding and CPC’s more contemporary, look and feel.